We work by appointment after speaking with you to determine your goals-price range, shape of stone, size/carat weight, and if you have previously been shown color and clarity samples, what it is that you prefer. Once we have direction, we obtain "on memo" from our trusted diamond cutters and suppliers the stones that fit our parameters. We also show you mounting and jewelry options from which to select, and provide a beautiful finished ring or piece of jewelry that you and your loved one will treasure.

Our loyal client base appreciates honesty, integrity, personal service, and our commitment to providing excellent quality at a very fair price. An easy, uncomplicated buying experience has prompted countless referrals! A large number of our clients come to us from all over the United States who were referred by local customers. Often these out-of-state clients work entirely with us over the telephone and via internet on major jewelry purchases. They have heard that they can trust us to look out for their best interests.

I cannot tell you how many customers have said that they get compliments daily on their engagement ring, and how great that makes them feel. And, in turn, that makes our day, too! That is what we do and strive for. That is our purpose and mission. DIAMONDS ARE OUR PASSION. Plain and simple. We will not sell an off-make, a stone that is too deep or too shallow, or that has unfavorable inclusions that compromise the integrity of the stone. Even if one wants to sacrifice color and clarity for size, we will only recommend a stone with a lively "make" that screams!

A particular stone will indeed stand out to you and tug at your heart. Even those looking at diamonds for the first time can see color and cut differences quite easily once walked through the process.

Referrals from satisfied customers are the highest form of compliment!

 
 

I wanted to let you know that I absolutely love my ring! I was so surprised and excited. The ring looks fabulous and you did an amazing job. Thank you for all your help.” We love sending people to you. Not only are you well educated about diamonds, but you make us feel comfortable as we make one of the largest purchases of our lives! Plus, we think you’re so great and we love sharing you with others”. M